If you decide to use video in your marketing campaigns, it's a great option. It is catchier than other types of advertising. It captures the Web user's attention easier and transports your message to prospects much faster than simple text.
A video ad can contain a demonstration of a product's use and usability. Add to that a human face and a very pleasant voice. By using these techniques, the prospective customer can relate more to your company and to what you're promoting.
Monday, December 14, 2009
Sunday, December 13, 2009
Marketing Videos That Don't Work
When we meet a client who has commissioned a marketing video that did not work for their company. We have been given many failed communication videos to watch and have found that they all suffer from a poorly written script. This is one of the most common problem. The script provides the backbone to any video project and it has to be perfect. It needs to be to the point, clear and inviting.
Sometimes scripts get written in-house resulting in wordy and highly detailed pieces of prose that do not translate well onto the screen. Unfortunately, beautiful shots and expert editing cannot hide a tedious narrative. If the script goes back and forth and the content is played out in an illogical sequence. This results in no viewer being able to quickly understand your main marketing messages, if they can understand it. Ideally, a script conveys the most important pieces of information that your target market wants to know and is written with an objective.
In this day and age of high speed broadband and other time-saving devices, very few of us have attention spans that can handle information for more than a few minutes.
Any video over ten minutes is destined to lose viewers after the first few minutes.
Yet, there are many marketing videos today that are well over twelve minutes.
While watching your video, your customers will be left with an impression of what type of business you are and what to expect when doing business with you. Many marketing videos often try to get as many messages out to a diverse audience.
After all, communicating to primary school students, overseas buyers and consumers all in the one video is an extremely difficult. Research has found that advertising that targets a number of market segments results in higher profits than advertising that sells to a mass market.
It might seem far-fetched but there are companies that embark on commissioning a marketing video without really assessing if they need one. This can be due to a number of reasons such as using up available budgets, satisfying egos and employees creating work for themselves. A marketing video is an effective tool to increase sales in a company. It is actually painful and embarrassing to watch a video that is a shameless waste of company money.
Poorly produced videos might line the pockets of some video producers, but they do little to convince future clients that they are worthwhile. If your business is in the market for a marketing video, make sure you follow these simple guidelines to ensure your project is a success.
Sometimes scripts get written in-house resulting in wordy and highly detailed pieces of prose that do not translate well onto the screen. Unfortunately, beautiful shots and expert editing cannot hide a tedious narrative. If the script goes back and forth and the content is played out in an illogical sequence. This results in no viewer being able to quickly understand your main marketing messages, if they can understand it. Ideally, a script conveys the most important pieces of information that your target market wants to know and is written with an objective.
In this day and age of high speed broadband and other time-saving devices, very few of us have attention spans that can handle information for more than a few minutes.
Any video over ten minutes is destined to lose viewers after the first few minutes.
Yet, there are many marketing videos today that are well over twelve minutes.
While watching your video, your customers will be left with an impression of what type of business you are and what to expect when doing business with you. Many marketing videos often try to get as many messages out to a diverse audience.
After all, communicating to primary school students, overseas buyers and consumers all in the one video is an extremely difficult. Research has found that advertising that targets a number of market segments results in higher profits than advertising that sells to a mass market.
It might seem far-fetched but there are companies that embark on commissioning a marketing video without really assessing if they need one. This can be due to a number of reasons such as using up available budgets, satisfying egos and employees creating work for themselves. A marketing video is an effective tool to increase sales in a company. It is actually painful and embarrassing to watch a video that is a shameless waste of company money.
Poorly produced videos might line the pockets of some video producers, but they do little to convince future clients that they are worthwhile. If your business is in the market for a marketing video, make sure you follow these simple guidelines to ensure your project is a success.
Thursday, December 10, 2009
Internet Video Productions
If your business is looking for an innovative way to bust its marketing efforts, a web video production is a great choice. Consumers are getting information and entertainment on the web, and your business needs to be where they are. Traditional advertising methods just don’t work anymore.
Internet video production can help your business in many ways.
- Enhance your web site instantly with a video that highlights your latest product.
- Impress investors with a video production that illustrates your company’s professionalism and vision for the future.
- Create a buzz about your business through a dynamic video that uses a variety of methods to connect to consumers.
It’s the perfect time to add an Internet video production to your marketing plans. Look at the success of sites like YouTube and Vimeo—web-based video is the way to go for a current, up-to-date style of marketing.
Finding the right Video Production Company
The key to finding a video production company is finding one that is willing to work with its clients. They can look at your situation and tell you what kind of video will work best for your company. Perhaps it’s a DVD commercial production distributed to existing customers, or it’s a web video production to spruce up your web site, or it’s a viral video campaign to give your company a jump start. Whatever it might be, you need a company that’s willing to listen to your needs and respond immediately.
Searching for a Video Production Company
So you’re a business owner that’s looking to take your marketing strategy to the next level.
Not every video production company can do this for you. You need a company that:
- Professionals: Never trust an amateur who happens to have a camcorder. This video is going to be a representation of what your company is all about.
- Packages: Not every package is right for every company. Some company’s only need 30 seconds to execute a good sell, while others need 60 or 90.
- Listening: What’s more frustrating than working with a group of so-called pros that don’t listen to their clients? Remember that it’s your business’ story that needs to be told. A team that listens to there clients needs is the one to go with.
- high-quality technology: You want a modern, slick looking video that shows that you have a strong company with a marketing plan.
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